Deep, Dimensional Color with a Soft Touch
Pulp Riot Semi-Permanent Hair Color – Velvet (4oz) is a rich, luxurious deep purple that adds bold drama and elegant edge to any look. Whether you’re channeling moody mermaid vibes or want a royal accent in your color palette, Velvet delivers highly pigmented, long-lasting color that fades beautifully over time.
Formulated for maximum vibrancy on pre-lightened hair, Velvet glides on with a creamy, conditioner-based texture that nourishes while it colors. No developer, no ammonia—just stunning, semi-permanent color that’s kind to your hair and fully cruelty-free.
Perfect for salons, stylists, and fearless DIYers alike.
Why Choose Pulp Riot – Velvet?
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Bold, Deep Purple Hue: A regal, jewel-toned purple that makes a statement.
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Semi-Permanent & Mixable: Customize your shade or use as-is for dramatic effect.
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Nourishing Formula: Conditioner-based to hydrate while depositing intense color.
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No Developer Required: Direct-dye application just apply to clean, dry, lightened hair.
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Vegan & Cruelty-Free: No harsh chemicals, no animal testing—just pure color.
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Fade with Grace: Long-lasting pigment that fades evenly, no patchy results.
Bulk Options for Salons & Retailers at UTN Wholesale
Pulp Riot Velvet is a favorite among professionals for its bold color payoff and reliable fade-out. UTN Wholesale offers Velvet in bulk quantities for salons, beauty stores, and online retailers. As part of Pulp Riot’s signature color line, Velvet is perfect for customers who want rich tones with professional performance. Enjoy wholesale pricing, rapid shipping, and trusted availability with UTN Wholesale.
FAQs
How long does Velvet last?
On pre-lightened hair, Velvet can last 25–42 washes, depending on aftercare and hair condition.
Can I apply this on dark hair?
It can add a subtle tint on darker hair, but for vibrant results, pre-lightening is recommended.
Does it damage hair?
No, Velvet is made with a non-damaging, hydrating formula that conditions while coloring.
Is it mixable with other colors?
Yes! Velvet mixes beautifully with other Pulp Riot shades for customized tones and blends.
Is this product available for bulk order?
Yes, UTN Wholesale supplies Pulp Riot Velvet in bulk packs for salons, stylists, and retailers at competitive pricing.

Return & Refund Policy
All overpayments and refunds are automatically credited to the customers account with UTN Wholesale. Most customers prefer to keep the credit on their account and apply it to their next order. If you prefer to get reimbursed for any credit balance in your account, please notify your salesperson or contact our customer service department. If a payment was originally made by a credit card, then the refund will be directly credited to the same card. For all other methods of payment, a wire will be issued to the account listed on the record. Please allow 1 to 2 weeks for changes to apply and be reflected on your account. As far as cancellations or returns are concerned, we accompany them until orders are ready to be dispatched. Please note no returns and cancellations will be accompanies after the order has been dispatched. If you put up a return or cancellation request before we dispatch the goods, then there will be a restocking fee of 20% on invoice value. For groceries, the restocking fee is 40% of invoice value.
How To Order
Placing an order with UTN Wholesale is as easy as it can be. Just surf through a wide range of products listed on our website. Fill the 'Create an account' Google form, we will receive your details, will approve them and then email you your login details. You can login to your account using the provided details.After that, just click ‘add to cart’ and then place your order.
We also entertain your orders via email, WhatsApp & Google forms for special deals.
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